Organised by the DDM Alliance, the non-profit Data-Driven Marketing platform for brands, agencies, media, e-commerce merchants and marketing technology providers to gather, learn, interact and form partnerships across Europe – by organising seminars, meetups, webinars, tours, roadshows, conferences and publishing white papers, reports and case studies.

Facebook Marketing Summit Europe – June 19 & 20 in Dublin

Please join us for the first-ever European Facebook PMD summit that’s open to the public!

Facebook Marketing Summit Europe – June 19 and 20 – Dublin

As a logical extension to the unique Digital & Social Marketing Masterclass series 30 pioneering advertising technology  companies from all over the world are flying in to Dublin (home of the European HQs of Facebook, Twitter, LinkedIn, Google) to share with agencies, brands and (e-commerce) SMBs how to market and advertise on the Facebook platform.

Learn all there is to know about re-targeting, Real Time Bidding, finding and engaging look-a-likes of your most valuable customers and how to transform likes and fans into conversions and sales.

Speakers fly in from a dozen countries in Europe and North America and include executives from companies like Adroll, Marin Software, Kenshoo, Quantcast, IgnitionOne, Nanigans and Rocket Fuel.  [Read more...]

June 4, 2014: The Modern Marketing Tour in Stockholm

Join this first MeetUp session by the Stockholm chapter of the DDM Alliance to share best practices, network with other Modern Marketers and take back strategies for success. We hope you can join us - registration to the Modern Marketing Tour – presented by Oracle – is entirely free! 

What’s in it for you?

  • Marketing Execution Track for marketing managers and directors focused on process, operations and execution.
  • Marketing Transformation Track for marketing executives focused on strategy and orchestration.
  • 5 inspiring customer success stories
  • Network with your local peers
  • Hands-on product demos

[Read more...]

3rd Masterclass Digital & Social (Dublin, May 15, 16) now open for brands, agencies, media and e-commerce merchants

Often referred to as the ‘Digital Hub of Europe’, Dublin’s data-driven marketing focus evolves around a grouping of a lot of tech companies like Google, Intel, LinkedIn, Facebook, Twitter, Marketo, Hubspot, Salesforce, Microsoft, Oracle, Yahoo – it has that Silicon Valley feel.

As a result of this ecosystem, the May Masterclass Digital & Social Marketing provides an alternating program of practical, intensive digital marketing and social media sessions in Dublin, hosted by the premier digital marketing and social media companies in the world, including Facebook, LinkedIn, HubSpot, Marketo and Twitter. Furthermore companies like Yammer, Nanigans, PropelAd, Websand and others will fly in from the US and Europe to complement the program. [Read more...]

DDM Alliance’s March Roadshows show that big data, social media, web and mobile are rapidly transforming marketing.

In marketing, an innovative, forward-thinking spirit is crucial to leverage big data, social media, web and mobile experiences.

The DDM Alliance has started its series of DDM Roadshows to stimulate this innovative, forward-thinking necessity. More than 700 marketing and advertising people from brands, agencies, media and e-commerce businesses attended the Roadshow in Amsterdam (March 25), London (March 26) and Dublin (March 27).  [Read more...]