The Data-Driven Marketing Alliance is a pan-European industry-led alliance which enables marketing professionals from agencies and brands to become better marketers. Its portfolio of events and publications demystifies marketing technology and embraces best practices in marketing innovation. Insight is gained why data is central for marketing in the future.

DDM Alliance events attract 1,200 participants over first six months

In its first 6 months of activities the DDM events attracted more than 1,200 participants from 19 countries in Europe. The numbers of participants have been accumulated by the following events:
DDM Road Show – Amsterdam, London, Dublin – March 25 – 27 – total audience 710
Masterclass Digital & Social Marketing – Dublin – total audience 218 (1st edition 40 participants, 2nd edition 128 participants, 3rd edition 50 participants)
Facebook Marketing & Advertising Summit Europe – Dublin (June 19-20) – total audience 280

DDM Alliance launches unique event on Social Media Marketing & Advertising with both compelling Facebook & Twitter case studies

Based on the tremendous success of the Facebook Marketing Summit Europe in Dublin (June 19-20, 2014, 280 participants) and at the same to cope with the ongoing development in Social Media Marketing and Advertising, DDM Alliance is launching the Facebook & Twitter Marketing Summit in London (October 1) and in Amsterdam (October 8).

For the first Facebook Marketing Summit Europe in Dublin we flew in more than 30 industry experts from companies across the world to present enhanced technologies for optimizing Facebook marketing and advertising.

Now we have lined up industry experts who present 10 Facebook case studies and 10 Twitter case studies. The full program will be published on August 29, 2014. You can register here for Amsterdam and here for London.

‘Crash Course in Real-time Advertising’ as example of workshops of Data-Driven Marketing Masterclass

This free webinar is offered in partnership between Quantcast and DDM Alliance as an example of the workshops the DDM Masterclass provides on all important Data-Driven Marketing subjects.

With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it’s essential to understand how the real-time advertising ecosystem is evolving.

The goal of this webinar is to provide marketers with a solid grasp of the digital advertising landscape. While our sector evolves at top speed, understanding the fundamentals will prove an invaluable resource to help grow your business and your career. Please reserve your session here.

Facebook Marketing Summit Europe – June 19 & 20 in Dublin

Please join us for the first-ever European Facebook PMD summit that’s open to the public!

Facebook Marketing Summit Europe – June 19 and 20 – Dublin

As a logical extension to the unique Digital & Social Marketing Masterclass series 30 pioneering advertising technology  companies from all over the world are flying in to Dublin (home of the European HQs of Facebook, Twitter, LinkedIn, Google) to share with agencies, brands and (e-commerce) SMBs how to market and advertise on the Facebook platform.

Learn all there is to know about re-targeting, Real Time Bidding, finding and engaging look-a-likes of your most valuable customers and how to transform likes and fans into conversions and sales.

Speakers fly in from a dozen countries in Europe and North America and include executives from companies like Adroll, Marin Software, Kenshoo, Quantcast, IgnitionOne, Nanigans and Rocket Fuel.  [Read more…]

June 4, 2014: The Modern Marketing Tour in Stockholm

Join this first MeetUp session by the Stockholm chapter of the DDM Alliance to share best practices, network with other Modern Marketers and take back strategies for success. We hope you can join us - registration to the Modern Marketing Tour – presented by Oracle – is entirely free! 

What’s in it for you?

  • Marketing Execution Track for marketing managers and directors focused on process, operations and execution.
  • Marketing Transformation Track for marketing executives focused on strategy and orchestration.
  • 5 inspiring customer success stories
  • Network with your local peers
  • Hands-on product demos

[Read more…]

3rd Masterclass Digital & Social (Dublin, May 15, 16) now open for brands, agencies, media and e-commerce merchants

Often referred to as the ‘Digital Hub of Europe’, Dublin’s data-driven marketing focus evolves around a grouping of a lot of tech companies like Google, Intel, LinkedIn, Facebook, Twitter, Marketo, Hubspot, Salesforce, Microsoft, Oracle, Yahoo – it has that Silicon Valley feel.

As a result of this ecosystem, the May Masterclass Digital & Social Marketing provides an alternating program of practical, intensive digital marketing and social media sessions in Dublin, hosted by the premier digital marketing and social media companies in the world, including Facebook, LinkedIn, HubSpot, Marketo and Twitter. Furthermore companies like Yammer, Nanigans, PropelAd, Websand and others will fly in from the US and Europe to complement the program. [Read more…]

DDM Alliance’s March Roadshows show that big data, social media, web and mobile are rapidly transforming marketing.

In marketing, an innovative, forward-thinking spirit is crucial to leverage big data, social media, web and mobile experiences.

The DDM Alliance has started its series of DDM Roadshows to stimulate this innovative, forward-thinking necessity. More than 700 marketing and advertising people from brands, agencies, media and e-commerce businesses attended the Roadshow in Amsterdam (March 25), London (March 26) and Dublin (March 27).  [Read more…]