Boston-based Nanigans was founded in 2010 as an early Facebook Ads API developer and was recently designated by Facebook a Strategic Preferred Marketing Developer (sPMD). They work with more than 250 brands world-wide on their mobile and social media marketing strategies, and is reputedly the biggest spender on Facebook at well over 250 million USD per year.

Nanigans is transforming how marketers acquire and remarket to customers. By harnessing the power of lifetime value to inform more intelligent and efficient media buying, the company is moving the industry away from buying on a cost-per-click and cost-per-action basis to a lifetime ROI basis.

Nanigans’ Ad Engine™ is the only advertising platform that measures, predicts and optimizes ad spend for lifetime ROI on both desktop and mobile. Chosen by the world’s leading performance marketers in sectors such as retail and gaming, Ad Engine delivers over 2 billion Facebook ad impressions every day that drive over 2 million daily conversion events such as purchases.

Speaking in Amsterdam:


Luke looks after the acquisition and onboarding of new Nanigans clients serviced in Europe. He comes with a wealth of experience in Gaming and Retail performance advertising from his previous commercial roles at the Mobile Ad Network Flurry and Affiliate Window.

Speaking in London and Dublin: